Tools and studios

The SEO Toolkit

Thirty-six focused tools, most free on every plan, organized by outcome: checks, analyzers, generators, AI and SERP lookups, writing, and monitors. Each runs on a public URL or pasted input, applies the same standards as the full audit, and saves its result privately to your workspace so nothing dies in a forgotten tab. The page audit, redirect checker, and header checker can identify as Googlebot, GPTBot, or a phone, and the robots.txt tester covers more than twenty crawler user agents. When a quick check uncovers something real, the full site audit is one click away.

The writing tools

From Pro up, the content writer produces eleven formats, from SEO articles and category pages to press releases and FAQ sections, and the paraphraser rewrites in twelve voices with adjustable strength and up to three variants. Both enforce editor-grade rules: protected terms are never rewritten, filler vocabulary is banned, and facts are never invented. Both are metered per run with visible usage.

AI Tools Studio

One hundred defined workflows across search intelligence, editorial production, social publishing, brand strategy, paid growth, and visual creation. Every workflow asks for the inputs that change the result, can ground itself in your connected site evidence, and states its deliverable before you spend a credit. Results save versioned with their sources, edits, and comments, so a run from three weeks ago reopens exactly where it ended. Browsing is open to every plan; execution is included from Growth.

Command Center

The decision layer. Pick a site, ask a real question or start from one of ten guided tasks, and it reads only that site's saved evidence, producing a plan where every measured claim links to its source report. Depth is your choice per task: fast scan, best balance, or deep review. Anything costly or external, a fresh crawl, an outbound change, stops at an approval card only an owner or admin can accept. Skills, visible memory, and scheduled automations make the tenth run smarter than the first. Included from Growth.

Ad Studio

Campaign work grounded in evidence: copy sized to ten platforms' exact limits, AI ad images, competitor creative research with longevity signals, keyword groups seeded from your own Search Console, and the checks ad tools skip, a tracking audit and a landing page teardown, before budget moves. Everything drafts and exports; nothing ever publishes into your ad accounts. The free layer, planners, UTM builder, policy checks, and playbooks, works on every plan; the AI layer is metered from Pro.